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Policy Advocacy in Green Communities

We are fortunate to be citizens of the greatest democracy on planet Earth, and enjoy the protections and citizen involvement in governmental policies afforded by our Constitution and Bill Of Rights.

This chapter provides ways, means, and examples on how environmentally focused communities can voice climate mitigation and adaptation concerns and issues to local and state leaders, organize for positive action, and make an impact on legislation, policies, and rules/regulations that can strengthen a sustainable economy, environmental health, ameliorate and prevent pollution of all kinds, and improve our quality of life.

Green Roofs

To begin with we need to IDENTIFY our needs and pick the ISSUES needing addressing. Evaluate the strengths and weaknesses of your situation and resources. Then focus on the  Targets to express our concerns too, at all levels. We are revealing in this chapter  THE HOW TO"S of On Your Own/DIY  grassroots, community Organizing and Educating, the importance of engaging all possible stakeholders, winning support and momentum to influence government/agencies and/or other influential sectors. How to be responsive to volunteers, supporters, and to affect change.  What are the tactics and strategies that are efficient and productive? How to solicit powerful, convincing experts (scientists, engineers, educators, etc) to advocate for your issues(s). How to stress the Problem Solving nature of your positions. Building your advocacy team: Schools, business groups, service clubs, agencies, the general and environmental public, MEDIA Partners for outreach, religious leaders, and more!.

How to deal smartly with Environmental vs the Economy, vs ANY "PushBacks" and obstacles you encounter. How to mount petition drives, campaigns that succeed, and how to follow up for action, Spark the Reaction, and obtain the results via coalition growth, pressures, and compromises that work, and last-- and most importantly achieve your goals.

Community Toolbox Logo


The Community Tool Box is a free, online resource for those working to build healthier communities and bring about social change. It offers thousands of pages of tips and tools for taking action in communities.

Want to learn about community assessment, planning, intervention, evaluation, advocacy, and other aspects of community practice? Then help yourself to over 300 educational modules and other free tools.

Under continuous development since 1994, the Community Tool Box is widely used in teaching, training, and technical support. Currently available in English, Spanish, Arabic, and Farsi, and with millions of user sessions annually, it has reached those working in over 230 countries around the world.

Summary of Advocacy Chapters, Toolbox Toolkit #10 “Advocating for Change”,  Outline, and Brief Descriptions 

The Community Toolbox contains 5 chapters on Advocacy containing many sections, all with links below, that outline how to advocate for community issues.  The outline of topics covered is provided below, along with links to Chapter 30 Sections and the Toolbox Toolkit #10 on “Advocating for Change”.

+ Bonus Case Study on Environmental Justice “Our Power” by NAACP ACTION TOOLKIT - This is one way that environmental issues and climate change intersect with the fight for racial equity

Chapter 32. Providing Encouragement and Education

Learn how to reframe the debate and use the advocacy strategy of providing encouragement and education.

Chapter 34. Media Advocacy

Learn how to use media advocacy approaches including creating news stories and changing the media's perspective on community issues.

Chapter 35. Responding to Counterattacks

Learn how to recognize opposition tactics and respond to them.

Resource Guide &

Case Studies

This Resource Guide outlines non-profit funding resources, templates, funding opportunities, case studies, free or cheap resources for fundraising, and more. 

Image by Mathieu Olivares



Chapter 3

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